This book is for you if you’re an entrepreneur, business owner, consultant, coach, trainer or big-ticket sales professional who is frustrated because other, less qualified, less experienced people in your field are getting the fame and fortune that should be going to you. Whether you are just starting in business, a seasoned pro, or somewhere in between, this book will give you the knowledge and power to soar past your competitors before they realize what happened. It’s all about perception. This book will show you how to be perceived as a subject matter expert and industry thought leader so pre-qualified buyers will seek you out. If you’re tired of seeing other people get the money that should be flowing to you, buy this book, read it, absorb the ideas and then implement the strategies and tactics.