Traversing the Valley of Death: A practical guide for corporate innovation leaders

by Stephen K. Markham, Paul C. Mugge (With), Robert B. Tucker (Foreword)

Traversing the Valley of Death is for managers with responsibility to grow revenue and market share or open new markets and lines of business. The process contained in this book provides a complete system to create new value starting with early needs assessment and continuing through detailed business planning and organizational adoption. This is an advanced book; it assumes managers are well initiated into their markets and company capabilities.

214 pages, Paperback

First published December 15, 2014

Reviews

[Cyn · Rating 5 out of 5]

Wonderful book for businesses that want to scale up their organization. Authored by 2 NC State professors and program directors.