Marketing of Hedge Funds: A key strategic variable in defining possible roles of an emerging investment force

by Matthias Bekier

Hedge funds have recently received significant attention from both media and regulators, getting blamed for everything from causing volatility in the financial system to the collapse of investment banks. This thesis attempts to define hedge funds and make transparent the role they play in the investment system. Particular emphasis is given to understanding the marketing approaches pursued by hedge funds and by showing how well they match the needs of both private and institutional investors.

557 pages, Paperback

First published December 28, 1997