Globalization and Business Practice: Managing Across Boundaries

by Barbara Parker

What is globalization? How have the world economies changed in recent years? What impact do these changes have on business and management practice? Through creative use of examples, case studies and exercises from organizations worldwide, Globalization and Business Practice demonstrates the many levels at which globalization impacts on contemporary businesses, society and organizations and elucidates the ways in which different globalization trends and factors interrelate. Focusing on an integrated approach to understanding the effects of global trends such as new technologies, new markets, and cultural and political changes, the book enables students grasp understand the wider implications of globalization and appl

672 pages, Paperback

First published January 4, 1999