How to Become an Advertising Man

by James Webb Young

Explains what advertising is, how it works, and what one must understand and do to be successful at it

96 pages, Paperback

First published January 1, 1979

About the author

James Webb Young (1886-1973) was an American advertising executive who became First Chairman of The Advertising Council.

He was inducted in the American Advertising Federation Hall of Fame.

Young received many honors and awards including the Advertising Man of the Year Award in 1946.

Reviews

[Hamid · Rating 5 out of 5]

Fantastic. Concise. Beautifully-written. Full of aphorisms to steal and use liberally. Brilliantly demonstrates that nothing really is all that new. The core problems and observations on advertising have remained more-or-less the same for 100 years.