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21 Days to a Big Idea!: Creating Breakthrough Business Concepts
From Bryan Mattimore, innovation guru to Fortune 500 companies, comes a book for aspiring entrepreneurs, corporate “intrapreneurs,” and anyone else looking to break the mold.
Bryan Mattimore is a big idea guy. For the past twenty-five years, he has helped Fortune 500 companies create over $3 billion in new innovations using his unique creative-thinking exercises. In 21 DAYS TO A BIG CREATING BREAKTHROUGH BUSINESS CONCEPTS, Mattimore takes readers through a disciplined creative process to create original and practical new business concepts.
By investing less than an hour a day for twenty-one days, you
1) learn a new toolkit of creative thinking strategies and problem-solving techniques that can be used for solving a wide variety of both personal and professional challenges, and
2) generate more than a dozen new concepts from which to choose the highest potential/winning idea for a new start-up.
Entertaining and easy-to-follow, 21 DAYS TO A BIG IDEA is a must-read for all aspiring entrepreneurs, helping you to discover and implement your first―or your next―biggest idea.
Bryan Mattimore is a big idea guy. For the past twenty-five years, he has helped Fortune 500 companies create over $3 billion in new innovations using his unique creative-thinking exercises. In 21 DAYS TO A BIG CREATING BREAKTHROUGH BUSINESS CONCEPTS, Mattimore takes readers through a disciplined creative process to create original and practical new business concepts.
By investing less than an hour a day for twenty-one days, you
1) learn a new toolkit of creative thinking strategies and problem-solving techniques that can be used for solving a wide variety of both personal and professional challenges, and
2) generate more than a dozen new concepts from which to choose the highest potential/winning idea for a new start-up.
Entertaining and easy-to-follow, 21 DAYS TO A BIG IDEA is a must-read for all aspiring entrepreneurs, helping you to discover and implement your first―or your next―biggest idea.
- GenresBusiness
154 pages, Paperback
First published November 17, 2015
23 people are currently reading
286 people want to read
About the author
Bryan Mattimore
14 books21 followersBryan Mattimore is president and co-founder of The Growth Engine Company, LLC, an innovation agency based in Norwalk, Connecticut. In the last 25 years, Bryan has facilitated over 1000 brainstorming sessions, moderated over 500 creative focus groups, and managed over 200 successful innovation projects for a wide variety of Fortune 500 clients. He is the inventor of the creativity training game, Bright Ideas.
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Displaying 1 - 9 of 9 reviews
May 27, 2023
Buku yang bisa dibaca sekali duduk, tapi saya tidak menyarankan hal tersebut. Nah, buku ini memberi panduan praktis yang bisa dengan mudah memberi bantuan kepada siapa saja yang membutuhkan untuk mencari ide dan inovasi baru. Saya rasa semua bidang, apapun itu, bisa menjadikan buku ini sebagai kawan untuk mencari ide-ide dan inovasi-inovasi baru tersebut. Bagi siapa saja yang ingin mengetahui strategi pemikiran dan teknik-teknik membuat suatu ide baru buku ini sangat saya rekomendasikan.
April 3, 2020
21 Days to a Big Idea
- Brainstorm to get your creative juices flowing and pinpoint your passions
- Grab a piece of paper and write down 30-50 ideas
- Your everyday annoyances are the springboards to products that solve universal problems.
- Look at your daily problems, and develop new solutions to them.
- Ask how existing technology could be used differently to find game-changing ideas
- Take a tech that impresses you, consider its strengths and then think how you could apply them in new ways.
- Bring ideas to life by helping your playful and rational sides work together.
- Help your inner child team up with rational, adult selves
- Use the ‘and’ technique to come up with new ideas fast
- Combine two words that have nothing to do with each other and develop a new invention based on that
- Internet is the guide to most important industry trends-use it well!
- When you have the trends, ask these;
- Who, what, when, where, why and how?
- Try the billboarding technique to find product’s edge
- Billboarding technique
- 1. Be clear about what the idea is and what problem it solves. Don’t forget to create a catchy name for the product
- 2. List all your product’s benefits.
- 3. Pick out the strongest benefits. This will be the subject of a catchy phrase that you create to sell this strength to customers.
Final Idea: get talking to find inspiration. Surround yourself with people who know how to think playfully. Open your ears and mind to what they have to say and discuss your budding ideas with them-they might have a fresh perspective that becomes a game-changing idea for you.
- Brainstorm to get your creative juices flowing and pinpoint your passions
- Grab a piece of paper and write down 30-50 ideas
- Your everyday annoyances are the springboards to products that solve universal problems.
- Look at your daily problems, and develop new solutions to them.
- Ask how existing technology could be used differently to find game-changing ideas
- Take a tech that impresses you, consider its strengths and then think how you could apply them in new ways.
- Bring ideas to life by helping your playful and rational sides work together.
- Help your inner child team up with rational, adult selves
- Use the ‘and’ technique to come up with new ideas fast
- Combine two words that have nothing to do with each other and develop a new invention based on that
- Internet is the guide to most important industry trends-use it well!
- When you have the trends, ask these;
- Who, what, when, where, why and how?
- Try the billboarding technique to find product’s edge
- Billboarding technique
- 1. Be clear about what the idea is and what problem it solves. Don’t forget to create a catchy name for the product
- 2. List all your product’s benefits.
- 3. Pick out the strongest benefits. This will be the subject of a catchy phrase that you create to sell this strength to customers.
Final Idea: get talking to find inspiration. Surround yourself with people who know how to think playfully. Open your ears and mind to what they have to say and discuss your budding ideas with them-they might have a fresh perspective that becomes a game-changing idea for you.
March 28, 2020
Great book. Brainstorming can kick-start ideas, if we think about everyday annoyances and problems we need to solve. A good advice is the "and" technique, which entails combining two words that seemingly have nothing to do with each other (either nouns or adjectives). Anoher is billboarding, in which you need to know what your idea is and what it solves, then list all the benefits, and pick the strongest for a catchy phrase.
April 25, 2020
Some basic ideas about brainstorming. It was okay.
May 1, 2020
Tesadüfen aldım fakat çok hoşuma gitti. Yaratıcı düşünme açısından güzel örnekler ve pratikler içeriyor. Ayrıca hızlı okunabilecek bir kitap.
March 3, 2021
The Book gives to tactics about having new ideas.
August 4, 2024
bu konuda bir talimat kitabı gibi
January 29, 2016
A big idea in 21 days, breakthrough business concepts galore and much more besides. This is the brave claim by this business guru. Will it deliver? Are you capable to jump on board and seize this gushing firehose of advice?
The author obviously believes so, offering up what he describes as a “disciplined creative process to create original and practical new business concepts” – all of this for less than one hour a day of effort for 21 days.
Now, this reviewer probably needs to turn the cold water tap on this enthusiasm. It is conceivable that it can work for some, but manage your expectations accordingly. At the very least it will have you thinking and the discipline of setting aside an hour a day to look at the problem, the issue or your future is by no means a bad idea. You might be dog-tired, busy with other work and your partner is complaining they don’t see you but you should, must even, still find that one hour. Just like in business, especially when you are a one-man company or in a start-up phase with a small team, you might not have the luxury of waiting until tomorrow. Skip a day and the world might not stop turning, but now you have twice as much to think about… skip that and then what? You’ll either give up entirely, cut corners and mess up in your rush to catch-up.
The author guides you through the idea creation and exploitation processes, obviously in a superficial amount of detail but enough for the task at hand. You cannot afford to be overwhelmed at this stage.
The good thing is that you are not going to break the bank by buying this book. You could treat it as an indulgence, an intellectual exercise, a boot camp for your business brain. If it leads to anything that’s all well and good. You could even use it as an excuse to daydream or make a dry run for 21 days and maybe even some great business idea will emerge from this process.
It was quite inspirational, being more evolutionary than revolutionary. Some may be tempted to short-circuit the book and just pick a few bits of advice out of the wider programme. That can work too.
Are you prepared to gamble ten dollars on maybe that next great thing?
The author obviously believes so, offering up what he describes as a “disciplined creative process to create original and practical new business concepts” – all of this for less than one hour a day of effort for 21 days.
Now, this reviewer probably needs to turn the cold water tap on this enthusiasm. It is conceivable that it can work for some, but manage your expectations accordingly. At the very least it will have you thinking and the discipline of setting aside an hour a day to look at the problem, the issue or your future is by no means a bad idea. You might be dog-tired, busy with other work and your partner is complaining they don’t see you but you should, must even, still find that one hour. Just like in business, especially when you are a one-man company or in a start-up phase with a small team, you might not have the luxury of waiting until tomorrow. Skip a day and the world might not stop turning, but now you have twice as much to think about… skip that and then what? You’ll either give up entirely, cut corners and mess up in your rush to catch-up.
The author guides you through the idea creation and exploitation processes, obviously in a superficial amount of detail but enough for the task at hand. You cannot afford to be overwhelmed at this stage.
The good thing is that you are not going to break the bank by buying this book. You could treat it as an indulgence, an intellectual exercise, a boot camp for your business brain. If it leads to anything that’s all well and good. You could even use it as an excuse to daydream or make a dry run for 21 days and maybe even some great business idea will emerge from this process.
It was quite inspirational, being more evolutionary than revolutionary. Some may be tempted to short-circuit the book and just pick a few bits of advice out of the wider programme. That can work too.
Are you prepared to gamble ten dollars on maybe that next great thing?
August 5, 2016
I loved this book. It was a very quick and interesting read. I came away with concrete ideas to apply in my business with my current clients. I highly recommend this book to anyone.
Displaying 1 - 9 of 9 reviews