Like. Love. Follow.: The Entreprenista's Guide To Using Social Media To Grow Your Business

by Courtney Spritzer, Stephanie Abrams

#LikeLoveFollow

Stephanie Abrams and Courtney Spritzer knew even in the earliest days of Facebook the undeniable truth of today’s business world―social media could be your greatest marketing tool. Do you have the network to grow and expand your client base? Let these two entrepreneurial and technology-savvy women teach you how to take your business or brand to new heights using tried and true methods from their own personal successes. This book is a slice of their personal triumphs and serves as a small effort to pay-it-forward to their strong network of supporters, as well as to empower a new age of entreprenistas.

128 pages, Paperback

First published September 17, 2015

Reviews

[Kalli Taub · Rating 5 out of 5]

I strongly suggest reading this book to familiarize yourself with geotargeted social media marketing (and spending small incremental amounts on digital channels). As a short manual on campaign execution and strategy suggestions, this book offers small agency ideas- for the global community. I don't know if the less-familiar companies discussed are partnered with their agency, but do feel that WoodBox and OfferPop should've been discussed in more detail- especially in the Facebook section. These online contests have become a big business strategy on Facebook, and before the last chapter, I thought that FB corporate had control over interactive contests (that they sold contests as an additional advertising campaign/buy- OfferPop and WoodBox are partners of Facebook- I didn't know..., it would be helpful for this chapter to be elongated). I think that the sequel should include fundraising, crowdraising, and ROI discussions! Great job, ladies- finally someone spilled the small-scale SMO agency secret sauce.

[Christa Sigman · Rating 4 out of 5]

I already knew a lot of what was in this book but am super excited to have it as a reference for desk