Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company

by Norm Johnston

Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.

239 pages, Kindle Edition

First published September 29, 2015

Reviews

[Jake · Rating 4 out of 5]

A timely marketing playbook laden with real examples.

[Sinem Eylem · Rating 5 out of 5]

Found this book to be an excellent read for adaptive marketing as the author did a great job in simplifying tech terminology and provided great real-world examples.