The CMO's Periodic Table: A Renegade's Guide to Marketing

by Drew Neisser

Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical, intuitive categories. Now you can stop imagining, and start reading The CMO’s Periodic Table , an essential resource for the modern marketer.
Over the last five years, thanks in large part to his friends at The CMO Club, author Drew Neisser has interviewed over 100 marketing leaders at prominent companies such as American Express, Audi, Belkin, Black Duck Software, Converse, College Humor, D&B, Dow, and many more. These interviews, 64 of which are highlighted in this book, reflect the fundamental diversity of challenges and subsequent solution sets deployed by each.
Though these interviews don’t yield a magic formula, they offer something a bit more profound and definitely more fundamental―a compendium of elements that every marketer has or will need to examine in the very near future. Organized into a CMO-worthy periodic table modeled on the classic organization of the chemical elements, the chapters progress from basic challenges like research and strategy, to internal issues like culture change and managing up, to advanced, highly volatile subjects like risk-taking and changing agencies.

Genres: Business

320 pages, Paperback

First published December 11, 2015

About the author

Drew is obsessed with CMOs, Ben Franklin, and penguins. He’s founded 2 companies, written 2 books, and recorded over 390 episodes of Renegade Marketers Unite (podcast). Having interviewed over 500 CMOs, he’s a singular expert. Described by Jay Baer as “one of the strongest B2B marketing thinkers in the world,” Drew has advised dozens of CMOs on a 1:1 basis and hundreds through CMO Huddles, the community of B2B CMOs he started in 2020. His most recent book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands, was a 2023 finalist for the AMA’s Best Marketing Book. He is a Top Voice on LinkedIn, an Urban Green Council board member, and proudly supports the Global Penguin Society.

Reviews

[Drew Neisser · Rating 4 out of 5]

My first book. It was the best I could do at the time having done 100 interviews. Readers seem to like the bit-sized stories and insights form som really smart marketers. I find it is a wonderful source of inspiration on a wide range of marketing topics.

[Martin Bihl · Rating 3 out of 5]

to read my review, please visit http://the-agency-review.com/cmos-per...