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The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking
Innovate your way toward growth using practical, research-backed frameworks
"The Art of Opportunity" offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience--and a client roster composed of some of the world's leading companies--this book provides you with the necessary tools to help you "capture" growth instead of chasing it.
The visual frameworks and research-based methodology presented in "The Art of Opportunity" merge business design thinking and strategic innovation to help you change your growth paradigm. You'll learn creative and practical methods for exploring growth opportunities and employ a new approach for identifying what "opportunity" looks like in the first place. Put aside the old school way of focusing on new products and new markets, to instead applying value creation to find your new opportunity, craft your offering, design your strategy and build new growth ventures.
The changing business ecosystem is increasingly pushing traditional thinking out to pasture. New consumers and the new marketplace are demanding a profound adjustment to the way companies plan and execute growth strategies. This book gives you the tools to create your roadmap toward the new state of growth, and gain invaluable insight into a new way of thinking.
"The Art of Opportunity "will help you to: Start looking at business growth from a new perspective Create value for the customers, company and ecosystem Innovate strategically and design new business models Develop a new active business design thinking approach to innovation
Your company's goal is to grow, and to turn non-customers into customers. The old ways are becoming less tenable and less cost-effective. "The Art of Opportunity" outlines the new growth paradigm and gives you a solid framework for putting new ideas into practice.
"The Art of Opportunity" offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience--and a client roster composed of some of the world's leading companies--this book provides you with the necessary tools to help you "capture" growth instead of chasing it.
The visual frameworks and research-based methodology presented in "The Art of Opportunity" merge business design thinking and strategic innovation to help you change your growth paradigm. You'll learn creative and practical methods for exploring growth opportunities and employ a new approach for identifying what "opportunity" looks like in the first place. Put aside the old school way of focusing on new products and new markets, to instead applying value creation to find your new opportunity, craft your offering, design your strategy and build new growth ventures.
The changing business ecosystem is increasingly pushing traditional thinking out to pasture. New consumers and the new marketplace are demanding a profound adjustment to the way companies plan and execute growth strategies. This book gives you the tools to create your roadmap toward the new state of growth, and gain invaluable insight into a new way of thinking.
"The Art of Opportunity "will help you to: Start looking at business growth from a new perspective Create value for the customers, company and ecosystem Innovate strategically and design new business models Develop a new active business design thinking approach to innovation
Your company's goal is to grow, and to turn non-customers into customers. The old ways are becoming less tenable and less cost-effective. "The Art of Opportunity" outlines the new growth paradigm and gives you a solid framework for putting new ideas into practice.
- GenresBusinessEntrepreneurship
288 pages, Paperback
First published May 2, 2016
38 people are currently reading
239 people want to read
About the author
Marc Sniukas
4 books5 followersDr. Marc Sniukas is a global expert on strategic innovation and corporate entrepreneurship, co-founder of Business Model Gallery - The World's Largest Business Model Database, and adjunct professor of business innovation.
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Displaying 1 - 5 of 5 reviews
November 24, 2018
Like many of the books published by Wiley, this is a sound, practical, easy-to-read condensation of the author's key ideas.
What are those ideas? That strategic innovation and visual thinking can unlock business growth and new ventures. The authors argue that strategy has traditionally been about answering two questions, "where to play?" and "how to win?". They argue that a third question is often overlooked, "how to play?" That nit can be picked all day, as "how to win?" almost necessitates answering "how to play?" Nevertheless, the question is not material to the value of the book.
Using a series of practical activities and examples, the authors walk the reader through a process of strategic innovation. They point the reader to an online repository of free tools and resources to help with the practical journey.
What are those ideas? That strategic innovation and visual thinking can unlock business growth and new ventures. The authors argue that strategy has traditionally been about answering two questions, "where to play?" and "how to win?". They argue that a third question is often overlooked, "how to play?" That nit can be picked all day, as "how to win?" almost necessitates answering "how to play?" Nevertheless, the question is not material to the value of the book.
Using a series of practical activities and examples, the authors walk the reader through a process of strategic innovation. They point the reader to an online repository of free tools and resources to help with the practical journey.
April 15, 2019
Chỉ cách tư duy về cơ hội trên thị trường: về feature sản phẩm tạo ra benefit gì để thỏa mãn khách hàng trên thị trường, các nhóm phi khách hàng, cách vận hành của các business model khác nhau. Phù hợp với chủ doanh nghiệp!
September 17, 2025
I believe this book was written for business leaders with little or no experience in customer experience design, culture creation, or strategizing, who need a starting point.
If you are looking for deeper insights, skip this book.
If you are looking for deeper insights, skip this book.
November 13, 2016
Nothing new
Unfortunately, the does not contain new knowledge. I expected more visual approach.
Nothing new . All the information is a collection of others.
Unfortunately, the does not contain new knowledge. I expected more visual approach.
Nothing new . All the information is a collection of others.
January 10, 2019
Pretty common sense stuff, but would likely work as a good primer textbook for a student.
Displaying 1 - 5 of 5 reviews