The Uses of Mass Communications: Current Perspectives on Gratifications Research

by Jay G. Blumler (Contributor), Elihu Katz

The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented.

318 pages, Paperback

First published February 1, 1975

Reviews

[MaryZurowski · Rating 3 out of 5]

Very insightful and surprisingly engaging for an academic text. It gave me the background to base my hypothesis in a theoretical framework.