The Export of Meaning: Cross-Cultural Readings of Dallas

by Tamar Liebes, Elihu Katz

In the new paperback edition of this classic text, Liebes and Katz examine how television viewers around the world respond differently to popular television programmes, particularly Dallas. Analszing conversations among viewers in Israel, Japan and the U. S., they show that viewers possess a good deal more critical ability than they are commonly given credit for.

200 pages, Paperback

First published April 12, 1990