PROFIT by Publicity: The How-to Reference Guide for Real Estate Agents and Brokers

by Edward Segal

Profit by Publicity contains hundreds of proven and effective tips, tools, and solutions to help generate publicity for real estate agents and brokers and provide them with a competitive edge in a changing market. "This book is a winner! From the first page to the last, it provides step-by-step directions on how to generate the level of publicity real estate professionals want or need in order to succeed. This reference guide is full of examples of the news coverage real estate agents and brokers have received about their activities, services, and expertise, and expert advice on how you can duplicate their success."Dale Stinton, CEO National Association of REALTORS® "In this new up-to-the minute new reference book by communications expert Edward Segal, you'll discover the benefits and advantages that public relations has over advertising, learn how to effectively promote your community activities, and find out how to use publicity to help achieve business success." Colleen Badagliacco, 2007 President of the California Association of REALTORS® "Edward Segal has written the ultimate how-to reference guide on publicity that all real estate agents and brokers should have on their desks. This is the only book you'll ever need to help create the publicity you want about your real estate business, activities, or expertise." David Cabot, 2007 President of the San Diego Association of REALTORS®

260 pages, Paperback

First published June 28, 2007

About the author

Edward Segal has more than 30 years' experience as a crisis management expert. He managed crisis situations as the CEO of two trade associations; advised and helped organizations survive disasters, scandals, and emergencies, including the arrest and firing of corporate officers; and conducted crisis management and communication training for hundreds of executives and staff. Segal is the former marketing strategies columnist for The Wall Street Journal's StartUpJournal.com and senior media relations consultant for Ogilvy Public Relations Worldwide. He has provided expert PR advice and counsel to more than 500 corporations and organizations.

Segal is author of the new book "The Crisis Casebook: Lessons in Crisis Management from The World's Leading Brands," as well as the bestselling and award-winning book, "Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies," and "Whistle-Stop Politics: Campaign Trains and The Reporters Who Covered Them." He hosts the Crisis Management Minute on Apple Podcasts and the Federal News Network. The show is rated the #4 crisis management podcast by FeedSpot. Segal is also a Leadership Strategies Senior Contributor for Forbes.com.