Public Relations, Cooperation, and Justice

by Charles Marsh

Modern approaches to public relations cluster into three camps along a
Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions. This is a powerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, which aligns the discipline of public relations with basic human nature. It will be of interest to scholars and advanced students of public relations and communication ethics.

304 pages, Hardcover

Published April 24, 2017

About the author

Marsh is the Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas. He is the author of "Classical Rhetoric and Modern Public Relations: An Isocratean Model" and co-author of the textbooks "Public Relations: A Values-Driven Approach" and "Strategic Writing: Multimedia Writing for Public Relations, Advertising and More."

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