Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade: Desk Reference

by Christopher Paul, Jessica Yeats, Colin P. Clarke

The U.S. Department of Defense has struggled to assess the progress and effectiveness of its efforts to inform, influence, and persuade audiences in support of key national security objectives. Best practices and examples from a range of sectors can guide the assessment of these activities, ensuring that they support broader military campaign goals while saving time and limited resources.

424 pages, Paperback

First published April 17, 2015