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Help First: Sell Less. Profit More.
The best salesmen in the world aren't salesmen at all. They're helpers. Offering the best service isn't enough. Your future clients need to know: 1. Who you are 2. Why you're doing what you do 3. How you'll solve their problems 4. Why they'll like you. In other words, they need to be sold on your service. One problem: you hate selling. This book is for you. You didn't start your business to be a slimy salesperson, and you don't need to feel like one. In "Help First," Chris Cooper explores the path toward growth, profitability and the NEW marketing that will let you feel good about selling yourself.
324 pages, Paperback
First published August 14, 2015
14 people are currently reading
24 people want to read
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Displaying 1 - 2 of 2 reviews
December 10, 2018
Full disclosure: Chris Cooper is a friend. But that doesn't change my opinion of this book, and the data at my gym supports my opinion.
Our gym was struggling in 2015. I knew how to teach people how to squat, snatch and deadlift, but I hadn't a clue how to run a business. Our financials reflected that. After connecting with Chris' team and reading his books, we were able to put together a clear plan to recover and begin to thrive.
"Help First" is written simply and directly. There's no dogma, and the voice is that of a humble, genuine guy who makes maple syrup in the back 40 with his family when he isn't helping other entrepreneurs. You'll find a foundation of philosophy that will help gym owners and other entrepreneurs reframe their thinking on marketing, but beyond that you'll find a host of tactics that bring the philosophy into the real world. You can literally start reading this book, then stop when the author gives you an idea you can implement immediately. Each idea is tried and true, and each will produce measurable results. Implement, then pick up reading where you left off. Or read straight through and make a list of tactics before selecting the one that will help your gym the most. I did the latter. Either way, you will end up with a host of actionable ideas that will help you improve your business.
Consider the book an investment. You'll make the small amount of money you spend back in large multiples. And it's an easy read that won't cost you a lot of time, either.
I'd consider "Help First" a must-read for anyone who's running a gym, but the lessons can be applied to just about any industry.
My advice: sit down with a notepad and make a to-do list you can start on when you put the book down.
Our gym was struggling in 2015. I knew how to teach people how to squat, snatch and deadlift, but I hadn't a clue how to run a business. Our financials reflected that. After connecting with Chris' team and reading his books, we were able to put together a clear plan to recover and begin to thrive.
"Help First" is written simply and directly. There's no dogma, and the voice is that of a humble, genuine guy who makes maple syrup in the back 40 with his family when he isn't helping other entrepreneurs. You'll find a foundation of philosophy that will help gym owners and other entrepreneurs reframe their thinking on marketing, but beyond that you'll find a host of tactics that bring the philosophy into the real world. You can literally start reading this book, then stop when the author gives you an idea you can implement immediately. Each idea is tried and true, and each will produce measurable results. Implement, then pick up reading where you left off. Or read straight through and make a list of tactics before selecting the one that will help your gym the most. I did the latter. Either way, you will end up with a host of actionable ideas that will help you improve your business.
Consider the book an investment. You'll make the small amount of money you spend back in large multiples. And it's an easy read that won't cost you a lot of time, either.
I'd consider "Help First" a must-read for anyone who's running a gym, but the lessons can be applied to just about any industry.
My advice: sit down with a notepad and make a to-do list you can start on when you put the book down.
August 27, 2015
Great read.
The book is based on a great philosophy of help first and filled with ideas on how to immediately implement that concept in your business. Loved it.
The book is based on a great philosophy of help first and filled with ideas on how to immediately implement that concept in your business. Loved it.
Displaying 1 - 2 of 2 reviews