Introduction to Basic Survey Research Methods

by John Tarnai, John M. Kennedy, James G. Wolf

Survey Research Methods is a introductory textbook that acquaints students and new practitioners in the social sciences with the theory and practice of survey research. The book combines a general introduction to survey research with indepth chapters on sampling, interviewing, and data processing and analysis techniques. All of the steps in conceptualizing, designing, and conducting a survey are developing a research question and hypotheses, designing a study, sampling, creating a questionnaire/interview schedule, pretesting items, interviewing techniques, coding and analyzing data, and report writing, and three forms of surveys (internet, phone, and mixed mode). Written by directors of three leading survey research centers, the book takes an applied approach, providing a real-world introduction to the practice of survey research, and also serving as a friendly and practical reference for people working in the survey research field or those who consume research such as political scientists, journalists, and marketers.1. Introduction to Basic Survey Methods (Tarnai)2. Planning Survey Research Projects (Kennedy)3. Ethical Issues in Conducting Survey Research (Kennedy)4. Types of Survey Modes (Tarnai)5. Survey Sampling (Wolf)6. Introduction to Writing Survey Questions (Wolf)7. Questionnaire Design for Different Survey Modes (Tarnai)8. Designing and Implementing Mail Surveys (Tarnai)9. Designing and Implementing Telephone Surveys (Wolf)10. Designing and Implementing Internet Surveys (Kennedy)11. Mixed Mode Surveys (Tarnai)12. Managing Survey Research Projects (Kennedy)13. Analysis of Survey Data (Wolf)14. Reporting and Presenting Survey Results (Wolf)15. Summary of Basic Survey Methods (Tarnai)

400 pages, Kindle Edition

First published November 24, 2015