Small Business Management: Launching & Growing Entrepreneurial Ventures, Loose-Leaf Version

by Justin G. Longenecker, J William Petty II, Leslie E Palich

Help your students realize their dreams of small business success with Longenecker/Petty/Palich/Hoy's SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 18E. This popular text continues to lead with its comprehensive approach, precedent-setting coverage, innovative tools, engaging examples, and integrated resource package. SMALL BUSINESS MANAGEMENT delves into the fundamentals of business management, with an emphasis on how to start a business as well as how to manage, grow, and harvest one - the full business cycle. All-new cases, proven exercises, and online activities place students in the role of decision-makers to sharpen their understanding of concepts. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 50 years ago.

Genres: Textbooks, Business

Loose Leaf

First published January 1, 1999

About the author

Justin Gooderl Longenecker

Reviews

[Jensownzoo · Rating 4 out of 5]

I thought that this was a really good, well-put-together textbook for an introduction to small business.

[Jesse VanDeWalker · Rating 4 out of 5]

A solid reference tool for writing business plans.

[Teri Temme · Rating 5 out of 5]

Great reference source for all things small business. Readable textbook.

[Kim · Rating 5 out of 5]

While this book wasn't aligned 100% with freelancing (which is why I took this course), it was still a great resource to learn about all of the components of starting a small business.

[Laura Weigand · Rating 5 out of 5]

Kept my interest, which is huge for a textbook.