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ENTREPRENEURSHIP: The Art, Science, and Process for Success
Entrepreneurship: The Art, Science, and Process for Success
, emphasizes three core tenets necessary to start an entrepreneurial venture:
The Art of turning an entrepreneurial venture into a success.
The Science of practice as the heart of starting and running a successful entrepreneurial venture.
The Process that tie these two areas together into a coherent and organized business.
With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world.
The Art of turning an entrepreneurial venture into a success.
The Science of practice as the heart of starting and running a successful entrepreneurial venture.
The Process that tie these two areas together into a coherent and organized business.
With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world.
352 pages, Paperback
First published November 14, 2014
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Displaying 1 - 2 of 2 reviews
April 25, 2020
Good introductory text
July 7, 2025
Great read. I'm keeping the textbook.
Displaying 1 - 2 of 2 reviews