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Global Environment of Business
The book begins with an international business overview, setting out the managerial agenda for firms doing global business. The book then discusses the following international cultural differences (the senior author's specialty),economics, the legal\political dimension, the use of information technology amongst multinational corporations,and the managerial concepts of planning, organizing anc controlling -- once the market entry decison has been made.
320 pages, Paperback
First published January 30, 2006
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