The Disney Way Fieldbook: How to Implement Walt Disney's Vision of "Dream, Believe, Dare, Do" in Your Own Company

by Bill Capodagli, Lynn Jackson

Business people around the world raved about The Disney Way and Fortune proclaimed it, "so useful you may whistle while you work." Now, authors Bill Capodagli and Lynn Jackson are back to deliver a comprehensive, step-by-step implementation plan based on Walt Disney's principles outlined in the best-selling The Disney Way . The Disney Way Fieldbook provides action plans for instilling Disney's vision into any company, complete with diagnostic exercises, practice sessions, proven advice, and insightful questionnaires. Packed with universally applicable tools and techniques, the book also features inspiring quotes from Walt Disney himself and little known facts about his extraordinary empire.

Genres: Business

408 pages, Paperback

First published August 28, 2000

Reviews

[Andrew]

A summary overview of the way Disney management decisions are made, it is lacking in enough detail to comprise a good management book. Instead it reads like a collection of white papers for Capodagli & Jackson's consulting company.

A better book for those interested in Disney's customer service philosophy is "Be Our Guest" by Ted Kinni.

[Arief Bharata Al-Huda]

Dua jempol untuknya. Salut untuk kerja keras. Hebat.

[Jay Goulart]

WOW!!