Learning Aid to accompany Basic Marketing

by William D. Perreault Jr., E. Jerome McCarthy, Joseph P. Cannon

This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Basic Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student’s problem-solving skills in marketing.

480 pages, Paperback

First published November 1, 1998