Business Communication: Developing Leaders for a Networked World

by Peter W. Cardon

The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. Business Communication: Developing Leaders for a Networked World , by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.

Genres: Business, College

592 pages, Paperback

First published September 6, 2012

Reviews

[Alexandra · Rating 4 out of 5]

Read this for a graduate course. This book shows effective communication in the business world that most people can use in their careers. There was information I will be taking with me into my teaching career. it would be cool if they made a teaching focused communication textbook.

[Chilly · Rating 5 out of 5]

Good

[Courtney Cronon · Rating 5 out of 5]

Riveting
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