An Actor's Business: How to Market Yourself as an Actor No Matter Where You Live

by Andrew Reilly

A thorough and well-written resource for anyone wanting to understand all facets of the acting business. It covers everything from unions to marketing yourself.

288 pages, Paperback

First published January 1, 1996

Reviews

[Simon · Rating 4 out of 5]

"An Actor's Business: How to Market Yourself as an Actor No Matter Where You Live" by Andrew Reilly is an insightful guide for aspiring actors, providing a comprehensive look at the multifaceted world of acting and the importance of self-marketing. The book is structured in a way that each chapter delves into different aspects of the acting business, making it easy for readers to absorb the information and apply it to their own careers.

The first chapter introduces the concept of the acting business, emphasizing that acting is not just about talent but also about understanding the industry. Reilly discusses the importance of treating acting as a business and the mindset shift required to succeed. Key takeaways include the need for professionalism, resilience, and a proactive approach to opportunities.

In subsequent chapters, Reilly covers essential topics like networking, building a personal brand, and the significance of headshots and resumes. He stresses that networking is not just about making contacts but building genuine relationships with industry professionals. The chapter on personal branding encourages actors to define what makes them unique and how to communicate that effectively to casting directors and agents.

As the book progresses, Reilly addresses the role of social media in today's acting landscape. He provides practical tips on how to leverage platforms like Instagram and Twitter to showcase talent and connect with audiences. The tone throughout this section is encouraging, highlighting the potential for actors to create their own opportunities through digital presence.

Reilly also delves into the complexities of unions and the benefits of being a member of organizations like SAG-AFTRA. He explains the advantages of union membership, such as access to better roles and fairer pay, while also discussing the challenges that come with it. This chapter serves as a reminder that understanding the rules of the game is crucial for success.

One of the book's recurring themes is the importance of perseverance in the face of rejection. Reilly shares personal anecdotes and industry stories that illustrate how even successful actors faced numerous setbacks before achieving their goals. This theme resonates with readers, reinforcing the idea that resilience is key to navigating the acting world.

Despite its strengths, the book does have some flaws. Some readers may find certain sections overly detailed or specific to particular markets, which could limit its applicability to actors in different regions. However, Reilly provides strategies to overcome these challenges, encouraging readers to adapt the advice to their unique circumstances.

By reading this book, actors can gain valuable assets such as a clearer understanding of the industry, actionable marketing strategies, and the confidence to pursue their careers with renewed vigor. The comprehensive nature of the book ensures that readers will walk away with practical tools that can be implemented immediately.

In conclusion, "An Actor's Business" is a must-read for anyone serious about pursuing a career in acting. It provides a wealth of knowledge and practical advice that can help actors navigate the complexities of the industry. If you're looking for guidance on how to market yourself effectively and succeed in the acting business, this book is an invaluable resource.

For further reading, consider exploring "The Art of Acting" by Stella Adler, which delves into the craft of acting, or "The Business of Acting" by Brian O'Neil, which offers additional insights into the marketing side of an acting career. Both books complement Reilly's work and provide a broader understanding of the acting profession.

[Jonathon · Rating 4 out of 5]

I often read actors' business books like this one becuase I day dream about trying to find acting work again. Sigh..maybe one day. This one is great becuase it is short and sweet. The author covers the most important aspects of marketing yourself and not wasting money. I would definetly revisit it if my life ever slowed down enough to make room for creative endeavors.

[Baroness · Rating 4 out of 5]

Good audiobook. Author is funny and gives you a lot of info.
It’s all about marketing, baby.
Sell yourself, boo.

[Charles · Rating 4 out of 5]

Do you want to act? Buy this book and comment it into action. If you want to make a living acting, this book will show you how, it will not show you how to get rich or be a start. It will give people who are dedicated the tools the need to make a living, and maybe retirement. This book is not craft, and not skill, this book is business and marketing. It will also let people who don't know if this is something they want to do, weather or not they want to do it, because it shows the work.

[Sentient Publications · Rating 5 out of 5]

This is a wonderful book for all aspiring actors and actresses. It is extremely helpful and informative while managing to stay realistic. Unlike other books for show business hopefuls, An Actor's Business expands outside of opportunities in Los Angeles and New York City. Riley outlines acting possibilities in 25 areas of the US. Knowing how to market yourself as an actor is very important, and this book will tell you everything you need to know to be successful.

[Teal · Rating 5 out of 5]

Brutally honest, hilariously funny, and detailed precisely! A must read for any actor who wants to get continuous work.