Personal Branding for C-Level Executives: Everything you need to know to get your name out there

by Beata Staszkow

If you have a fully developed personal brand, exciting things happen. You gain access to the hidden job market, you become an authority in your field, and you can easily identify what gap you fulfil in the job market.
This guide was put together to try to clarify exactly what personal branding is, and how you can use it to further your career. For some time personal branding has been a necessity for a prosperous C-level career. It began as a recruitment trend and now thousands of executives all over the world are using it to define who they are, and showcase their value proposition. The guide is the result of our work with senior executive clients as well as observation of what is happening in the employment market.
Despite all of the literature on the need to have a personal brand, thousands of C-level executives are unsure how best to manage their personal brand. As such, they are harming their career considerably. Do not be one of them. Use this guide. It will show

 How to define your value proposition
 The importance of social media
 How to use LinkedIn
 How to network using social media
 How personal branding helps you access the hidden job market
 The importance of regular blogging
 How to define yourself as a professional
 Define your brand
 The fundamentals of personal branding

Defining your personal brand brings with it opportunities you would not otherwise have. Our book shows you how to define and develop your personal brand for long lasting career success.

60 pages, Kindle Edition

First published May 20, 2015