Publish Your First Magazine: A Practical Guide For Wannabe Publishers

by Lorraine Phillips

Have an idea for a magazine but don't know where to start?

Find out everything I learned about the magazine publishing business that enabled me to go directly from idea to newsstand on my first attempt. This quick, easy guide is packed with useful information on how to "Publish Your First Magazine," showing you all the steps I took to wind up with not one, not two, but three distribution deals on the table. I'll not only show you my process but also provide you with the documentation I created and used along the way.

In this new, expanded edition you will learn:
* Magazine business fundamentals
* The necessary start-up costs
* How to brand and design your publication
* How to manage the editorial process
* The different ways a magazine can be monetized
* How to set your ad rates and sell ads
* How to select and work with a printer
* Great sources for content and photography
* How to effectively use social media to connect with your audience
* The legalities of publishing
And much, much more!

Learn in a weekend what took me years to research in this instructional guide that's created for anyone who's contemplating producing a print magazine in today's highly volatile and competitive marketplace.

Genres: Business, Writing

246 pages, Paperback

First published June 1, 2009

About the author

Lorraine is a creative information technology professional with over fourteen years’ experience in planning, developing and publishing print, internet and digital projects.

She has been empowering and motivating since the inception of the inspirational website “SisterPower.com”, which she ran for over ten years before launching “SisterPower Magazine”. 

As a dynamic author, speaker, freelancer and coach, it is her mission to help people achieve their personal and professional dreams. As she puts it in her own words: “It’s exactly what I was born to do!

Reviews

[Juan J. Morales · Rating 5 out of 5]

The book is a practical and excellent handbook for running and publishing a magazine. I've been learning from it right along with my students. There are places where you have to fill in the gaps for more specific questions on literary magazines, which is to be expected for readers like me.

[Lorraine Phillips · Rating 5 out of 5]

Lorraine Phillips, former publisher of SisterPower magazine, went from idea to newsstand after landing three distribution deals on the very first attempt; and has now created a practical guide for potential publishers that demonstrates her process and provides details on exactly how she did it.

With a conversational tone to put newcomers at ease, the book covers such topics as magazine business fundamentals, how to brand and design a publication, how to plan a magazine, business start-up costs, why a web site is needed and what it should contain, where to find great sources for content and imagery, how to work with printers, the importance of distribution, and the legalities of publishing.

Phillips provides examples of the actual documents she created and used (e.g., production schedule, media kit, letter to distributors), which can be easily adapted by readers for their own particular publishing needs. In addition, there is a comprehensive appendix filled with hundreds of resources and links to web sites that help answer start-up questions, as well as an extensive glossary of publishing terms that allows even fledgling magazine publishers to communicate like pros.

For more information on "Publish Your First Magazine: A Practical Guide for Wannabe Publishers," visit www.publishyourfirstmagazine.com.

[Stephen · Rating 3 out of 5]

Could definetly stand to have more outside experience. The author presents many of the problems and questions that arise when starting, but seems to give one answer, from her own experience with one magazine for them all. I do not doubt all of this information is valuable and worth the buy. We'll see how the book helps me in my endeavor, and perhaps my rating will change.