Book Signings: How to Set Up Your In-Store Author Event and What to Do While You’re There!

by Dianne E. Butts

How does an author go about setting up a book signing in a bookstore? Can we arrange author book signing events in national chains?How do you approach a bookstore manager? What do you say? What can you expect and what do you need to have with you when you meet that manager?When should you invite other authors to join you and when should you do a signing alone?When you have your book signing author event set up, how do you get the word out? Chapter 7 gives ten ways to get the word out -- five working with the store and five to do on your own through social media.On the day of your event, what should you expect to happen? How should you set up your space? What should you do when your author event begins? How do you create a crowd? How do you work the crowd?When someone actually wants to purchase your book, how and where do you sign it?Dianne answers all these questions and more. But we're not done yet.When your in-store author book signing event is over, what can you expect to happen next? How do you get paid for your books by the store?In this e-book, experienced author Dianne E. Butts walks you through the entire event from setting it up to promoting your event, to making your event a success, to what to do while you're there, to getting paid. Through her experiences in setting up and carrying out dozens of in-store author book signings, Dianne shares what she's learned in her customary, friendly, instructive teaching. She shares true stories from her experiences, and tips she's learned along the way.If you’ve never set up an in-store author event, or even if you have but it still feels awkward, you need this Dianne's "In-store Author Event Checklist."

72 pages, Kindle Edition

First published May 15, 2015

About the author

Author of the "Getting Published" helpful e-book series on Kindle including "Cutting the Passive Voice," "How to Get Published by Magazines and Book Publishers," "Query Letters," and "Book Signings."

Author of the 3-book Prophecies Fulfilled series: "Prophecies Fulfilled in the Birth of Jesus," "Prophecies Fulfilled in the Death & Resurrection of Jesus," and "Prophecies Fulfilled in the Life of Jesus." Co-author of "Grandparenting Through Obstacles: Overcoming Family Challenges to Reach Your Grandchildren for Christ."

Author of "Deliver Me: Hope, Help, & Healing through True Stories of Unplanned Pregnancy," and "Dear America: A Letter of Comfort and Hope to a Grieving Nation."

Dianne has written 300 magazine articles in more than fifty publications including Focus on the Family magazine, Enrichment Journal, On Mission, and Encounter, and fiction in periodicals including Clubhouse Jr. Her articles have appeared in Great Britain, Bulgaria, Poland, Canada, and Korea.

Dianne has contributed to twenty-two books including Guideposts "Divine Interventions" (2020) and several "Chicken Soup for the Souls" including "101 Best Stories of Faith."

Visit her blog for writers at www.ButtsAboutWriting.blogspot.com.

Visit her Prophecies Fulfilled blog at www.BiblePropheciesFulfilled.blogspot....

She is also a screenwriter and producer. Her screenplays have placed as a top ten finalist in the Kairos Prize for Spiritually Uplifting Screenplays (2015), a semifinalist (2013) and an Official Selection at the International Christian Film & Music Festival (2019).

Her short film script based on a true story in her book "Deliver Me" was a finalist the 168 Project’s “Write of Passage” screenwriting competition.

Her first venture as Writer/Producer/Director is a short film for the 168 Film Project. "The Choice" inspired by a true story in her "Deliver Me" book. See it on Youtube here: http://bit.ly/TheChoiceFilm.

She has written/directed/produced other award-winning short films. Learn more about Dianne's work in films on IMDb: http://www.imdb.com/name/nm4921531/

When she’s not writing, she enjoys riding her motorcycle with her husband, Hal, gardening, and photography. She lives in Colorado.

http://www.DianneEButts.com

Twitter: @DianneEButts, @BAboutWriting, and @GParentObstacle
Facebook: https://www.facebook.com/DianneButtsA...
LinkedIn: www.linkedin.com/in/dianneebutts/en

Reviews

[L.K. Simonds · Rating 5 out of 5]

Dianne Butts has written a practical guide for those of us who are facing in-store author events and have no idea what to do about it. She covers everything from approaching bookstore managers to making the event successful. She shares her lessons learned and ideas to advertise the event and make it fun for everyone. Very glad I found this helpful little book. It’s a 1-hour read and well worth the time.

[Fire · Rating 5 out of 5]

This is a great book for any author or aspiring author. It gives you the do's and don'ts of setting up your own in store book signings or author events. If you are an author or you want to be, then you need to read this book. Dianne Butts shares her experience, both the good and the bad with you as you read through this. You can learn from her mistakes and from her good experiences and you can hopefully avoid some of the struggles and pitfalls she faced.

This is a great guide to help you understand both how to set up in store book signings, and why you should put forth the effort to set up book signings and author events at book stores. It can help you connect with potential readers as well as give you a good relationship with the various stores.

This is a great resource. 5 out of 5 Stars

[Robert Ruesch · Rating 5 out of 5]

School for Sales in One Book

Dianne E. Butts tells it like you need to hear about on selling your books and working the event. I learned a lot, I recommend you read and then get to selling!

[Jerry · Rating 3 out of 5]

I like it and is very good.