Internet Marketing Essentials: A Comprehensive Digital Marketing Textbook

by Jeff Larson

Internet Marketing Essentials is a digital marketing textbook that will keep you up with the fast-paced online marketing industry. The textbook features 13 chapters of content that teach you the principles of search engine marketing, PPC, search engine optimization, mobile marketing, social media marketing, landing page optimization, and much more! The internet marketing textbook is written by a Ph.D. from Wharton and a leading internet marketing agency owner.

Genres: Textbooks

315 pages, Kindle Edition

First published March 29, 2015

Reviews

[Deborah · Rating 5 out of 5]

I am a Director of Marketing for a national company and this book is spot on and always up to date. Excellent overview of all things digital. The simulation that goes along with it is great too, although not enough keywords are available to bid on. I cannot recommend this book highly enough for newbies or seasoned marketer. I picked up several nuggets and I've been doing it more than ten years. Be sure to watch all the expert sessions as well. Great info in there.

[Guy · Rating 3 out of 5]

A decent entry level manual.

[Evelina | AvalinahsBooks · Rating 5 out of 5]

Very concise and easy to read guide with all the basics outlined in an easy to understand manner.