Senior Living Communities: Operations Management and Marketing for Assisted Living, Congregate, and Continuing Care Retirement Communities

by Benjamin W. Pearce

The demand for residential communities for seniors rises as the U.S. population continues to age. This growth means that new administrators and staff members often are learning by trial and error the complicated task of delivering high-quality and consistent services to elderly persons. While many new facilities have been successful, others have been plagued by a variety of administrative and financial difficulties. Senior Living Communities remains the definitive guide to managing these facilities. In this thoroughly updated and revised edition, Benjamin W. Pearce offers a wealth of sound advice and practical solutions. He discusses resident relations, operating methods, staffing ratios, department management, cost containment, sales and marketing strategies, techniques of financial analysis, budgeting, and human resources. New chapters address issues particular to dementia care and architecture, and the appendix contains a department-by-department audit of senior living operations. From the front lines to the boardroom, this book should be a part of every decision-making process for improving and maintaining assisted living, congregate, and continuing care retirement communities.

360 pages, Paperback

First published November 14, 2007

Reviews

[Landon · Rating 4 out of 5]

Another book I read for my "Managing and Marketing Housing for Later Life" class. Benjamin W. Pearce teaches us about the important connections between successfully managing the business and always acting as a caring professional at the same time. This book is to educate leaders of these types of facilities to positively enhance the business itself in addition to the lives of the people that live and work in them. It combines lots of technical and behavioral applications that are proven strategies for success. This book is a pioneering work and valuable for anyone interested in this exciting industry.