The Basic Guide to Pricing Your Craftwork

by James Dillehay

One of the most often asked questions from craftpersons selling their work is "How much should I charge?" Whether you have been in business or just starting, this step-by-step guidebook will help you answer that question. You'll Ways to raise the perceived value of your work and charge more Basic formulas for pricing craftwork, retail or wholesale How to use pricing strategies to increase sales How to price one-of-a-kind pieces How to know if you are really making a profit How to keep records, with sample forms you can copy How to get the most profit out of every hour Legal ways to cut your tax bills and boost your net income More ways to boost your cash income than you ever imagined

Genres: Business

140 pages, Paperback

First published July 1, 1997

About the author

Craft business expert James Dillehay writes for those who want a profitable, creative lifestyle. Follow him at https://craftmarketer.com

What James has accomplished:

--Marketed more than 200 handmade products at highly competitive art and craft fairs, in galleries from New York's Soho district to the Grand Canyon, and online at Etsy and Amazon.

--Started and ran a gallery-gift shop selling art and crafts near one of America's top tourist destinations, Santa Fe, NM.

--Produced and presented craft business courses for the University of Alaska, The Learning Annex, Sageways, and the Boot Camp Marketing for Artists.

--Coached clients on how to grow their craft business getting publicity on top-tier TV shows including the Today Show, MSNBC, Success Magazine, and others.

--Appeared as a guest expert on one of HGTV's most popular series, The Carol Duvall Show.

--Authored sixteen books, interviewed in major media including The Wall Street Journal, Family Circle, Working Mothers and top-tier consumer magazines.

--Contributed to three books in the best-selling GUERRILLA MARKETING series sharing insider tips for growing your dream venture starting with few resources.

What real people are saying about James Dillehay.....

"James is by far the most qualified and talented marketer for the craft industry. His knowledge is only outweighed by his honest desire to help people." - Phoebe Welburn, Vice President, Welburn Gourd Farm, Inc.

"Quite an expert....Very informative. I wish we could keep you for the next three days." -- Carol Duvall, HGTV, The Carol Duvall Show

"Should be viewed as the blueprint for success in the crafts industry." -- The Crafts Report

"James was a guest speaker on our Guerilla Marketing conference call and he blew me away with what he knows about selling." -- Jay Conrad Levinson, best-selling author Guerrilla Marketing
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Reviews

[Rebecca Lyons · Rating 4 out of 5]

This has a lot of good information very clearly explained. Its main problem is that it was published 20 years ago and probably a lot of the info is dated. And it never mentions the Internet at all, and a lot of craftspeople sell partially or totally online.

[Poppy · Rating 3 out of 5]

This boo has some errors and incomplete information. In addition, readers who are unfamiliar with bookkeeping and business financial information may find parts of this book confusing.

The resources such as associations, consultants, and contacts will be out of date.