So, What's Your Point? is all about how to persuasively make your point, increase credibility, overcome objections, avoid misunderstandings and minimize arguments in your professional and personal communications. This book helps you achieve mutually beneficial outcomes in conversations, meetings, presentations, written correspondence and reports.
This book is a required text for my Intro to IT class and it is a great read on communication models and how to speak in a professional environment. I'm glad that I was told to read it, as I certainly learned a lot and it was much more conversational than many of my other textbooks.