What do you think?
Making Art Work: A case study of creative skills monetization in a non-traditional way
When a Russian marketer moves to New York City and meets Indonesian-born artist from Los Angeles, they create a new media business, painting human body for money, and move from a tiny apartment studio into well known business studio with international and franchise plans. The successful business has been featured on TODAY Show, Last Call with Carson Daly, NY1, TAFF, and RCTI.
This book will answer such questions as:
▪ Can an artist make a living outside of a traditional business model (galleries, etc.)?
▪ What are the business and entrepreneurial skills that an artist or creative person needs to succeed?
▪ What kind of partnership is essential for an artist?
▪ What are the lessons learned in establishing a non-traditional art-related business model?
▪ Are there any free marketing tools that can help jumpstart a business and are relevant for this generation?
This book will answer such questions as:
▪ Can an artist make a living outside of a traditional business model (galleries, etc.)?
▪ What are the business and entrepreneurial skills that an artist or creative person needs to succeed?
▪ What kind of partnership is essential for an artist?
▪ What are the lessons learned in establishing a non-traditional art-related business model?
▪ Are there any free marketing tools that can help jumpstart a business and are relevant for this generation?
106 pages, Paperback
First published January 17, 2015
About the author
Ekaterina Dorozhkina
13 books10 followersKatya is an entrepreneur, economist and investor in startups. She is a published author of books and articles on business, marketing, and entrepreneurship.
Katya started her marketing career at Nielsen. Later she improved her product and business development skills in different industries, such as pharmaceutical, IT and FinTech, working for Wall street companies.
In 2009, she co-founded DenArt, her own company and worked with clients like Samsung, Casio, American Express, American Airlines, and others. With over 10 years of experience in both startup ecosystem and corporate world, Katya enjoys helping start-ups and entrepreneurs.
In 2015, Katya joined Starta Capital VC fund as a Managing Partner and later that year launched Starta Accelerator. The fund invests in tech startups at seed and pre-seed stages. Starta Accelerator is New York City-based program that aims to empower startups with Eastern European roots and frontier technology.
Katya received her Master's in International Economics and currently finishing up her PhD in Economics.
In her free time, she writes activity books for multicultural children and donates all the royalties to charity fund “Change One Life’, which helps connect orphans with families.
Katya started her marketing career at Nielsen. Later she improved her product and business development skills in different industries, such as pharmaceutical, IT and FinTech, working for Wall street companies.
In 2009, she co-founded DenArt, her own company and worked with clients like Samsung, Casio, American Express, American Airlines, and others. With over 10 years of experience in both startup ecosystem and corporate world, Katya enjoys helping start-ups and entrepreneurs.
In 2015, Katya joined Starta Capital VC fund as a Managing Partner and later that year launched Starta Accelerator. The fund invests in tech startups at seed and pre-seed stages. Starta Accelerator is New York City-based program that aims to empower startups with Eastern European roots and frontier technology.
Katya received her Master's in International Economics and currently finishing up her PhD in Economics.
In her free time, she writes activity books for multicultural children and donates all the royalties to charity fund “Change One Life’, which helps connect orphans with families.
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 1 of 1 review
February 15, 2015
An Introduction to Business Primer - Every Artist should Have some Business Training.
Ekaterina hands out some timeless marketing advice in her book, Making Art Work. “Learn to think outside the box, simply because there is no box and never get too comfortable in business, or you will stop growing.”
She also provides a general outline for areas of business that a potential sole proprietor or partnership should consider; resolving conflict, insurance liability, product pricing and marketing.
Chapter 5 has a lovely section that describes deep levels of healing that some of their studio clients experience with the aid of Danny’s artwork and photography as vehicles of self-expression.
The cover artwork is attractive as is the interior page design and layout. Images included are always a plus.
For Ekaterina and Danny personally, I’d give them both as many stars as a rating system would allow. She is a gutsy, brave, hard-working business dynamo skilled at crafting unique solutions for marketing puzzles. His talent, reputation and personality surely must establish a high level of trust with his clientele. He seems willing to try out different business models and marketing strategies. They’ve created a partnership between them that works.
I gave the book three stars for the following reasons:
It has a number of grammatical errors and some of the sentence structure is off - indicative of writing that is done when English is not a first language.
The organization of the material and the tone of the writing make it unclear if it is a case study or a business manual.
Ekaterina hands out some timeless marketing advice in her book, Making Art Work. “Learn to think outside the box, simply because there is no box and never get too comfortable in business, or you will stop growing.”
She also provides a general outline for areas of business that a potential sole proprietor or partnership should consider; resolving conflict, insurance liability, product pricing and marketing.
Chapter 5 has a lovely section that describes deep levels of healing that some of their studio clients experience with the aid of Danny’s artwork and photography as vehicles of self-expression.
The cover artwork is attractive as is the interior page design and layout. Images included are always a plus.
For Ekaterina and Danny personally, I’d give them both as many stars as a rating system would allow. She is a gutsy, brave, hard-working business dynamo skilled at crafting unique solutions for marketing puzzles. His talent, reputation and personality surely must establish a high level of trust with his clientele. He seems willing to try out different business models and marketing strategies. They’ve created a partnership between them that works.
I gave the book three stars for the following reasons:
It has a number of grammatical errors and some of the sentence structure is off - indicative of writing that is done when English is not a first language.
The organization of the material and the tone of the writing make it unclear if it is a case study or a business manual.
Displaying 1 - 1 of 1 review