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Summary: The 22 Immutable Laws of Branding by Al Ries and Laura Ries
This work offers a SUMMARY of the book "THE 22 IMMUTABLE LAWS OF BRANDING" originally written by AL RIES & LAURA RIES.
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.
38 pages, Kindle Edition
First published April 10, 2013
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