Small Business Management: Launching and Growing Entrepreneurial Ventures [with MindTap Management Access Code]

by Justin G. Longenecker

This digital product access is for courses that are 6 months or less.

This ebook bundle includes a perpetual license to an ebook copy of Longenecker/Petty/Palich/Hoy's Small Business Management, 17th Edition plus instant access to MindTap™ Management for 6 months.

Realize your dream for small business success with this market-leading book. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 17E provides the practical concepts, entrepreneurial insights, and comprehensive resources you'll find essential both now and throughout your management future. SMALL BUSINESS MANAGEMENT delivers solid coverage of the fundamentals of business management as it teaches you not only how to start a business, but also how to manage, grow, and harvest a business. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 17E offers the insights and practical principles that you'll reference again and again throughout your business career.

Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Genres: Business, Textbooks

706 pages, Kindle Edition

First published January 1, 1999

About the author

Justin Gooderl Longenecker

Reviews

[Jensownzoo · Rating 4 out of 5]

I thought that this was a really good, well-put-together textbook for an introduction to small business.

[Jesse VanDeWalker · Rating 4 out of 5]

A solid reference tool for writing business plans.

[Teri Temme · Rating 5 out of 5]

Great reference source for all things small business. Readable textbook.

[Kim · Rating 5 out of 5]

While this book wasn't aligned 100% with freelancing (which is why I took this course), it was still a great resource to learn about all of the components of starting a small business.

[Laura Weigand · Rating 5 out of 5]

Kept my interest, which is huge for a textbook.