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Economics For Managers
This text combines Managerial Economics coverage with Macroeconomic theory to prepare business managers to make sound economic-based decisions that are most beneficial to the firm.
Every chapter begins with "A Case for Analysis" and ends with applied end-of-chapter questions and exercises outlining the practices dealt with every day in the modern business world.
The text wraps up with a final section on Integrating the Frameworks. This section encourages students to combine the macro and the micro analysis learned in the text, act as managers, and make profitable business decisions.
Every chapter begins with "A Case for Analysis" and ends with applied end-of-chapter questions and exercises outlining the practices dealt with every day in the modern business world.
The text wraps up with a final section on Integrating the Frameworks. This section encourages students to combine the macro and the micro analysis learned in the text, act as managers, and make profitable business decisions.
- GenresTextbooks
576 pages, Hardcover
First published November 18, 2004
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Displaying 1 - 3 of 3 reviews
June 13, 2015
This is a graduate level textbook that includes basic information on both micro and macroeconomics and then tries to relate these topics to the decisions managers must make on behalf of their firms. As a textbook on economics, it succeeds reasonably well. The basic micro and macro economics concepts are handled clearly and quickly.
I also really enjoyed the use of recent real-world examples (e.g. housing crisis, Asian financial markets, Euro zone issues) to explain the various economic concepts. However, the attempt at managerial application is less successful. Farnham often seems to be saying, "Here is a big economic concept and you as a manager need to be aware of it as it could influence the decisions you have to make on behalf of your business." But the how and why of the application is in short supply. I recognize that business decisions are often very industry and market specific. Nonetheless, it feels like a bit of a cop out.
I also really enjoyed the use of recent real-world examples (e.g. housing crisis, Asian financial markets, Euro zone issues) to explain the various economic concepts. However, the attempt at managerial application is less successful. Farnham often seems to be saying, "Here is a big economic concept and you as a manager need to be aware of it as it could influence the decisions you have to make on behalf of your business." But the how and why of the application is in short supply. I recognize that business decisions are often very industry and market specific. Nonetheless, it feels like a bit of a cop out.
October 26, 2010
Loved, loved, loved this class. It opened up my mind to economics and I think I understand current events so much more now when I listen to the news -- I understand the bigger implications of small events. I just can't bring myself to giving a textbook greater tha 3 stars, but would've rated the class as 5 stars. :-)
February 13, 2016
Excellent presentation of economics with linkages to the real world of management.
My only negative comment is there were maybe too many examples.
My only negative comment is there were maybe too many examples.
Displaying 1 - 3 of 3 reviews