Data Warehousing for E-Business

by William H. Inmon

As huge volumes of data, 24/7 performance requirements, and the need to integrate customer information are outstripping the capacity of many existing data warehouses, the question of how to support this explosive growth of e-business is becoming the hottest topic in data warehousing. Building upon Bill Inmon's proven corporate information factory (CIF) architecture, this team of experts show data warehouse managers and developers how to architect the data warehouse environment to meet the high-performance requirements of data-intensive Web sites as well as the needs of users across the enterprise. Readers will get detailed guidance on how to build the data warehouse or improve existing capabilities in order
o Capture clickstream data that customers enter at the Webhouse
o Interface with HTML, XML, and other Web applications
o Integrate clickstream data with legacy database systems
o Design the data warehouse for optimum performance and scalability
o Store and archive high volumes of data at reasonable costs
o Analyze e-business data to spot new marketing and sales opportunities

272 pages, Paperback

First published May 4, 2001

About the author

William H. Inmon is an American computer scientist, recognized by many as the father of the data warehouse. Inmon wrote the first book, held the first conference (with Arnie Barnett), wrote the first column in a magazine and was the first to offer classes in data warehousing. Inmon created the accepted definition of what a data warehouse is - a subject-oriented, non-volatile, integrated, time-variant collection of data in support of management's decisions. Compared with the approach of the other pioneering architect of data warehousing, Ralph Kimball, Inmon's approach is often characterized as a top-down approach.

source: Wikipedia