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How to Succeed in Business By Breaking All the Rules: A Plan for Entrepreneurs
In How to Succeed in Business by Breaking All the Rules, self-made millionaire Dan Kennedy debunks the many myths about how to make it big. According to Kennedy, there is only one rule you need to know, and that is rules are made to be broken. Conventional wisdom about the oath to the good life doesn't show you how to get there. But Kennedy does. In this plain-talking, practical, and enlightening book, he shares the invaluable contrarian strategies tha absolutely guarantee prosperity.
- GenresBusiness
208 pages, Hardcover
First published September 1, 1997
6 people are currently reading
145 people want to read
About the author
Dan S. Kennedy
144 books370 followersDan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.
As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities.
Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year. Corporate engagements have included American Honda, Floor Coverings International, IBM, Pitney-Bowes, Sun Securities. Today, Dan rarely accepts speaking engagements outside of Glazer-Kennedy Insider's Circle ™ events.
As a direct-response marketing consultant and copywriter, Dan is the 'hidden genius' behind full-page magazine ads you read, TV infomercials you see, online marketing and direct-mail you receive. He is routinely paid upwards from $50,000.00 to, on average, $100,000.00 to $200,000.00 plus royalties to craft direct-response ads, sales letters, direct-mail campaigns and integrated offline/online marketing systems for his private clients.... over 85% of which repeat. His advertisements created for clients have appeared in over 200 magazines from industry trade journals, airline magazines and The Wall Street Journal to USA Today and Readers Digest to Cosmopolitan.
He has created winning campaigns for health, diet and beauty products and companies, B2B and industry products including software, and investments including Canadian land sold to Asian investors — but his #1 specialty, where he does most of his work, is with clients in the information-marketing industry including book, home study course, online course and newsletter publishers; seminar, conference and event promoters; coaching organizations; and associations. Most new client relationships begin with an initial consulting day at his base fee of $16,800.00, conducted in one of his two home cities. There is usually a waiting list, and new client candidates are asked to communicate initially via a one to two page memo describing their business, needs and interests.
As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities.
Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year. Corporate engagements have included American Honda, Floor Coverings International, IBM, Pitney-Bowes, Sun Securities. Today, Dan rarely accepts speaking engagements outside of Glazer-Kennedy Insider's Circle ™ events.
As a direct-response marketing consultant and copywriter, Dan is the 'hidden genius' behind full-page magazine ads you read, TV infomercials you see, online marketing and direct-mail you receive. He is routinely paid upwards from $50,000.00 to, on average, $100,000.00 to $200,000.00 plus royalties to craft direct-response ads, sales letters, direct-mail campaigns and integrated offline/online marketing systems for his private clients.... over 85% of which repeat. His advertisements created for clients have appeared in over 200 magazines from industry trade journals, airline magazines and The Wall Street Journal to USA Today and Readers Digest to Cosmopolitan.
He has created winning campaigns for health, diet and beauty products and companies, B2B and industry products including software, and investments including Canadian land sold to Asian investors — but his #1 specialty, where he does most of his work, is with clients in the information-marketing industry including book, home study course, online course and newsletter publishers; seminar, conference and event promoters; coaching organizations; and associations. Most new client relationships begin with an initial consulting day at his base fee of $16,800.00, conducted in one of his two home cities. There is usually a waiting list, and new client candidates are asked to communicate initially via a one to two page memo describing their business, needs and interests.
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Displaying 1 - 6 of 6 reviews
June 24, 2008
If you're doing what you're told, doing what everyone else is doing . . . welcome to your nightmare. Failure is imminent. Read Kennedy and smell the reality of originality and success, success, success. Hell, his last Super Conference had Gene Simons of Kiss as THE entreprenuer guy. How many staid and BORING, PREDICTABLE, business seminars have you gone to. Want originality, fun, and $$$$$$$$$. Forget Milk, Get Kennedy!
August 3, 2024
Instead of creativity, systematically implement automate follow thorough connect benefit and get paid, doing simple basic things very very well.
"You've got to place a bet every day; otherwise, you might be walking around lucky and not know it."
-Character played by Richard Dreyfuss in the movie Let It Ride
Great book!
"You've got to place a bet every day; otherwise, you might be walking around lucky and not know it."
-Character played by Richard Dreyfuss in the movie Let It Ride
Great book!
November 30, 2023
Very easy to read and very educational! If you want to make CASH, read it! One of the initial must-reads for teenagers. I will surely check other books of this author.
April 21, 2016
You could say a book from 1997 isn't valuable nowadays.
This is not the case.
This is a great book on business in general, why to break the rules and be different than anyone else. Don't follow the advice you hear everywhere else. Read this book and be unique.
This is not the case.
This is a great book on business in general, why to break the rules and be different than anyone else. Don't follow the advice you hear everywhere else. Read this book and be unique.
October 23, 2016
Читал русскую версию. Хорошие идеи и хорошие примеры, всё аргументированно! Книга довольно сильно мотивирует на работу с новой силой. Ну и конечно же сподвигает пересмотреть некоторые подходы к обычным правилам.
September 15, 2017
Enjoyed this books and the examples it had of successful people. The main premise is that you got to be willing and ready to go against the grain.
Displaying 1 - 6 of 6 reviews