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Big Book of E-Commerce Answers: How to Turn Your Website into a Money Machine
In addition to answering the key questions that businesspeople ask "experts" in the field, this book will suggest the questions that you, as managers, entrepreneurs and executives should be prepared to answer. It will also provide you with a range of answers that can fit with and enhance your overall business and marketing strategy offline as well as on.
322 pages, Paperback
First published December 1, 2001
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