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The SaaS Launch Playbook: How to Go From Idea to First Paying Customers Without the Guesswork
You only get one chance to launch your product for the first time. Make it count! A lot of founders overthink it and wait until everything is perfect. Others launch quietly and are afraid of making too much noise.
The reality? The best companies don’t just launch once. They launch again and again. They use every opportunity to capture attention, test messaging, and build momentum.
A strong launch isn’t about a single moment. It’s about getting your product into users’ hands early, learning from real feedback, and making a splash at every stage. Whether you’re in the early access phase or announcing a major feature update, each launch builds on the last.
Here’s how to plan a successful launch strategy.
-Corey Haines
The reality? The best companies don’t just launch once. They launch again and again. They use every opportunity to capture attention, test messaging, and build momentum.
A strong launch isn’t about a single moment. It’s about getting your product into users’ hands early, learning from real feedback, and making a splash at every stage. Whether you’re in the early access phase or announcing a major feature update, each launch builds on the last.
Here’s how to plan a successful launch strategy.
-Corey Haines
19 pages, Kindle Edition
Published October 5, 2025
About the author
Corey Haines
6 books40 followersCorey has been developing software professionally since 1995. Also spent the past 10 years, and the past 5 in particular, mentoring and training software developers around the world.
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