Simply put, a ‘Velvet Hammer’ is a woman—at any level in an organization—who gets things done, and done well, by leading with grace and eloquence. She has let go of trying to make what works for her male counterparts work for her. Instead, she leverages her perspective as a woman to gain the trust, enthusiasm and support of her team. She is direct and impactful (a hammer) yet softens her approach with her innate diplomacy, compassion and warmth (velvet).
I am big on self help books and this one is all about Empowering Women and how women are treated in the business world versus Men. I am privileged to know Elaine Allison very well. She is an incredible woman as well as brilliant and motivated.