Blockbusters: The Five Keys to Developing GREAT New Products – A Ten-Year Study Reveals How Companies Win

by Gary S. Lynn, Richard R. Reilly

More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created. Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually Compelling Product Vision • Product Improvisation • Information Exchange• Senior Management Commitment • Teamwork

Genres: Business

272 pages, Paperback

First published January 1, 2002

Reviews

[Lori Grant · Rating 5 out of 5]

A must-read book on creating and building new products for knowledge workers and entrepreneurs.