What do you think?
Rate this book
القصة هي كل شيء
هل يمكن أن تنجح أي حملة تسويقية أو عمل إبداعي دون قصة مؤثرة؟
هذا الكتاب يقدّم لك الإجابة.
إنه دليل عملي يشرح قوّة السرد القصصي في التأثير والإقناع، وكيفية توظيفها لابتكار محتوى يتفوّق ويترك أثرًا.
🔹 ستتعلّم كيف تستخدم القصة لتبني روابط حقيقية مع جمهورك بدلًا من الاكتفاء بالرسائل المباشرة.
🔹 يقدّم الكاتب تقنيات وأساليب عملية في الإعلام، التسويق، والكتابة الإبداعية لتجعل سردك مختلفًا ومقنعًا.
🔹 يجمع بين الحكمة السردية والخبرة التطبيقية ليكون مرجعًا أساسيًا لكل كاتب محتوى، مسوّق، أو صانع قصة يبحث عن التميّز.
كتاب يذكّرك بأن القصة ليست مجرد أداة إضافية… بل هي كل شيء.
هذا الكتاب يقدّم لك الإجابة.
إنه دليل عملي يشرح قوّة السرد القصصي في التأثير والإقناع، وكيفية توظيفها لابتكار محتوى يتفوّق ويترك أثرًا.
🔹 ستتعلّم كيف تستخدم القصة لتبني روابط حقيقية مع جمهورك بدلًا من الاكتفاء بالرسائل المباشرة.
🔹 يقدّم الكاتب تقنيات وأساليب عملية في الإعلام، التسويق، والكتابة الإبداعية لتجعل سردك مختلفًا ومقنعًا.
🔹 يجمع بين الحكمة السردية والخبرة التطبيقية ليكون مرجعًا أساسيًا لكل كاتب محتوى، مسوّق، أو صانع قصة يبحث عن التميّز.
كتاب يذكّرك بأن القصة ليست مجرد أداة إضافية… بل هي كل شيء.
- GenresBusiness
Unknown Binding
Expected publication January 1, 2026
12 people are currently reading
90 people want to read
About the author
Andreas Loizou
9 books5 followersSmack My Pitch Up is about business writing. Many of us get blocked, lost, anxious and confused when forced to put our thoughts into words. Here are the tools and techniques to improve the quality and speed of your writing.
I'll tell you how to attract readers and, once they're completely in your thrall, turn them into loyal followers. Your confidence will grow as you learn how to structure and plan your writing. You'll get clear messages across quickly. And you'll do it with style.
In 2009 I joined the Faber and Faber Novel Writing Course. I wrote every day, scribbling ideas down on the metro and in airport lounges. People at the Financial Times heard about the strange events that happened to me, and they convinced me I had a great story to tell.
My first book, The Devil's Deal, was published by FT/Prentice Hall in 2012. It featured in the Top Twenty of WH Smith's Business Book Chart and was Pearson's Business Book of the Month. It was number one in the Malaysian non-fiction charts and was book of the month in the Magrudy's chain across Asia and the Middle East. Translation rights were sold in nine territories, including China, Japan and Korea.
I'll tell you how to attract readers and, once they're completely in your thrall, turn them into loyal followers. Your confidence will grow as you learn how to structure and plan your writing. You'll get clear messages across quickly. And you'll do it with style.
In 2009 I joined the Faber and Faber Novel Writing Course. I wrote every day, scribbling ideas down on the metro and in airport lounges. People at the Financial Times heard about the strange events that happened to me, and they convinced me I had a great story to tell.
My first book, The Devil's Deal, was published by FT/Prentice Hall in 2012. It featured in the Top Twenty of WH Smith's Business Book Chart and was Pearson's Business Book of the Month. It was number one in the Malaysian non-fiction charts and was book of the month in the Magrudy's chain across Asia and the Middle East. Translation rights were sold in nine territories, including China, Japan and Korea.
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 of 1 review
April 17, 2024
In this book Andreas loizou takes us on a trip step by step to help us understand how to craft compelling stories in the business field specifically.
Interflora campaign:
“Say it with flowers!” Since 1917
*It is a very interesting campaign described in the book.
Robert Cialdini “Social Phsychologist”
He spent many years undercover at used-car showrooms and call centers learning how advertisers and marketers changed our mind.
A finding of a very old research he conducted: Technology hasn’t changed human behaviors, it has speeded them.
Findings about human behavior:
- Reciprocity - we return favors
- Commitment and consistency - we tend to stick to our beliefs
- Social proof - we copy others
- Liking - we like people who share our goals and who are similar to us
- Authority - we listen to experts “and pretend experts as well”
- Scarcity - we don’t like to be left out.
Communication can be Rich or Spread.
Rich Communication is that it is deep, face to face, and has high value but it is minimal and cannot be spread a lot
High Spread Communication is less deep like a email newsletter or text but can be high spread.
Structure is very important when telling a story.
Sometimes a home built from bamboo is better than one built with bricks.
Basic Structure:
- Situation “the hero”
- Complication “encounters an obstacle”
- Resolution “that transforms them”
Focus on the message you want your audience to get, and check if your story achieves it.
The call to Adventure:
Highlight the world that the hero is currently in and the special world they are about to enter.
Creativity and the myth that the right and left side of the brain are separate caused people to think they are either creative or they are not. And that is dangerous.
“Give Creativity some love to make it appear.”
The Business Myth:
Built by answering those questions:
1. What was the market before you entered?
2. What did you “and your partners” bring to the company? What was it that made you stand out?
3. What convinced you that there was a market for your product or service?
4. What did you want to achieve?
5. What was the impact of your creation on the market?
Tell them how your product will let them achieve their goals !!
Stress - the mortal enemy of creativity
External Motivation:
* having to pay the rent or making others happy
* This is a short term push
Internal Motivation:
*When you do something because you love it
* this is more powerful
Writers Block does not exist.
We don’t describe an accountants lack of productivity as lack of inspiration.
“You have to write everyday, and you have to write whether you like it or not.”
Khaled hussaini
Aristotle created the structure of Ethos, Pathos, and Logos:
Ethos: the speaker
* You have to establish personal credibility through credentials and experience.
* you have to sound like an absolute expert on the subject
Pathos: the audience
Logos: the logic of the speech
* take your listener on a journey
1. What do they currently know?
2. What do they want to learn?
3. Make them realize that this is the only logical destination.
(Excellence is a habit not an action)
Interflora campaign:
“Say it with flowers!” Since 1917
*It is a very interesting campaign described in the book.
Robert Cialdini “Social Phsychologist”
He spent many years undercover at used-car showrooms and call centers learning how advertisers and marketers changed our mind.
A finding of a very old research he conducted: Technology hasn’t changed human behaviors, it has speeded them.
Findings about human behavior:
- Reciprocity - we return favors
- Commitment and consistency - we tend to stick to our beliefs
- Social proof - we copy others
- Liking - we like people who share our goals and who are similar to us
- Authority - we listen to experts “and pretend experts as well”
- Scarcity - we don’t like to be left out.
Communication can be Rich or Spread.
Rich Communication is that it is deep, face to face, and has high value but it is minimal and cannot be spread a lot
High Spread Communication is less deep like a email newsletter or text but can be high spread.
Structure is very important when telling a story.
Sometimes a home built from bamboo is better than one built with bricks.
Basic Structure:
- Situation “the hero”
- Complication “encounters an obstacle”
- Resolution “that transforms them”
Focus on the message you want your audience to get, and check if your story achieves it.
The call to Adventure:
Highlight the world that the hero is currently in and the special world they are about to enter.
Creativity and the myth that the right and left side of the brain are separate caused people to think they are either creative or they are not. And that is dangerous.
“Give Creativity some love to make it appear.”
The Business Myth:
Built by answering those questions:
1. What was the market before you entered?
2. What did you “and your partners” bring to the company? What was it that made you stand out?
3. What convinced you that there was a market for your product or service?
4. What did you want to achieve?
5. What was the impact of your creation on the market?
Tell them how your product will let them achieve their goals !!
Stress - the mortal enemy of creativity
External Motivation:
* having to pay the rent or making others happy
* This is a short term push
Internal Motivation:
*When you do something because you love it
* this is more powerful
Writers Block does not exist.
We don’t describe an accountants lack of productivity as lack of inspiration.
“You have to write everyday, and you have to write whether you like it or not.”
Khaled hussaini
Aristotle created the structure of Ethos, Pathos, and Logos:
Ethos: the speaker
* You have to establish personal credibility through credentials and experience.
* you have to sound like an absolute expert on the subject
Pathos: the audience
Logos: the logic of the speech
* take your listener on a journey
1. What do they currently know?
2. What do they want to learn?
3. Make them realize that this is the only logical destination.
(Excellence is a habit not an action)
Displaying 1 of 1 review