Masters of Loyalty: How to Turn Your Sales Force Into a Loyalty Force.

by Duane Sparks

"Masters of How to Turn Your Sales Force into a Loyalty Force" is the fourth book in the Action Selling Book Series. Told in story format, 'Masters' offers an intimate view of what loyal customer relationships look and sound like - and how salespeople can build such relationships, step by step.

77 pages, Paperback

Published January 1, 2006

Reviews

[Elizabeth Thomas · Rating 3 out of 5]

Made great points that definitely take Action Selling to the next level, but it could have done so in far fewer words. Like, one chapter. It felt repetitive.