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Magazines for the Millions: Gender and Commerce in the Ladies' Home Journal and the Saturday Evening Post 1880-1910
Argues that the two popular women's magazines were pivotal in the combining of gender and commercialism at the turn of the century, and that publishers and advertisers conspired to create both a gendered commercial discourse and a commercial gender discourse for both men and women. Annotation copyright Book News, Inc. Portland, Or.
263 pages, Hardcover
First published August 1, 1994
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