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Unlocking Authentic Sales
What does it mean to sell authentically? With cookie-cutter sales manuals and stereotypes around aggressive selling techniques inundating today’s sellers, the art of finding one’s genuine voice within a sales cycle has largely been missing. The result is that the sales profession continues to be seen as pushy, robotic and commoditized. Through his own personal stories of enterprise sales success and various interviews across modern leaders, Peter Ahn explores an alternative approach to sales. An approach rooted in combining one’s heritage, identity, and culture with strategic sales techniques. An approach where honesty and transparency win over manipulation.
For founders and sellers looking for a new perspective on sales, this book not only offers an intimate look at one of Silicon Valley’s top sales leaders, but also inspires the next generation salesperson to go beyond the playbooks. Sales is still a very human art form with trust building at the center of every long term vendor and buyer relationship. Shed the pushy tactics and feel the power of unlocking your authentic sales voice.
For founders and sellers looking for a new perspective on sales, this book not only offers an intimate look at one of Silicon Valley’s top sales leaders, but also inspires the next generation salesperson to go beyond the playbooks. Sales is still a very human art form with trust building at the center of every long term vendor and buyer relationship. Shed the pushy tactics and feel the power of unlocking your authentic sales voice.
127 pages, Kindle Edition
Published July 27, 2025
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August 9, 2025
At the end of the day, it’s people who sell, not frameworks nor AI
If you’re overcomplicating sales with shiny frameworks and AI hacks, this book will feel like a breath of fresh air. I’m not in sales, but I’ve read my share of books to understand how reps think. Somewhere along the way, the endless talk of metrics, efficiency, and automation started feeling… off. Like we’d forgotten the human on the other side.
This book calls that out. It keeps what’s useful from frameworks but anchors everything in honest, relatable stories (and those stories convey well what you probably expect from the book). Sure, the author plugs their coaching program here and there, but it doesn’t get in the way. If sales is your craft, treat this as your starter kit and the coaching as your practice field.
If you’re overcomplicating sales with shiny frameworks and AI hacks, this book will feel like a breath of fresh air. I’m not in sales, but I’ve read my share of books to understand how reps think. Somewhere along the way, the endless talk of metrics, efficiency, and automation started feeling… off. Like we’d forgotten the human on the other side.
This book calls that out. It keeps what’s useful from frameworks but anchors everything in honest, relatable stories (and those stories convey well what you probably expect from the book). Sure, the author plugs their coaching program here and there, but it doesn’t get in the way. If sales is your craft, treat this as your starter kit and the coaching as your practice field.
Displaying 1 of 1 review