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Communication Skills for Conservation Professionals
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Communication Skills for Conservation Professionals

4.23  ·  Rating details ·  13 Ratings  ·  3 Reviews
Jacobson (ecology and conservation, U. of Florida, Gainsville) offers practical guidance for achieving conservation goals through effective communication. Following an introductory chapter, discussion includes gathering background information and targeting audiences, developing a communications camp
Paperback, 368 pages
Published June 1st 1999 by Island Press
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Jane Lambert
Conservation problems are caused by people. Solving them requires people to change their attitudes and behaviours. Unfortunately, when it comes to persuading the public to take action to protect the Earth, conservationists often fall short.

Susan Kay Jacobson’s book aims to address this issue by providing a guide for conservation professionals to effectively communicate their knowledge and concern about the environment with others.

The book is extremely comprehensive, clearly explaining the commu
...more
Marit
Feb 07, 2012 rated it really liked it  ·  review of another edition
Jacobson wrote this to be a cook-book for conservation professionals involved in communication with multiple audiences, either individually or more often, through their organization (e.g., NGO). Because of that cook-book quality, there is a lot of repetition if one reads the book straight to finish but within each chapter, there are clear recipes for action. She uses multiple anecdotes to illustrate her directives and they also serve as further inspiration for ways to initiate, continue, and eva ...more
Danielle T
Oct 07, 2014 rated it really liked it  ·  review of another edition
Dragged a bit to finish because it's on the drier side, but definitely useful for any kind of communication with the public, from identifying your audience to figuring out how to send your message to evaluating how well your tactics are working. Because it's for conservation professionals, lots of examples from national and state parks, forestry things, etc. but still incredibly useful for any professional-layperson interaction.
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