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unPACKED: Predict Packaging That Sells
Send buying indecision packing.
As an insights expert, you’re up-to-date on design, consumer behavior, and market trends—everything that influences success. But one wrong decision can quickly turn into a high-profile failure and, worse, loss of sales. With the endless options of structures, colors, copy, images, and fonts, it’s no wonder you’re overwhelmed.
For decades, Alex Hunt, Matt Salem, and the Behaviorally team have partnered with world-leading brands to apply behavioral research to consumer decision-making. In unPACKED, they spill industry secrets for creating value in the most important moment in the purchase transaction.
Through real-world case studies and practical frameworks, unPACKED equips you to make smarter decisions and maximize your packaging’s potential. Acquire invaluable benchmarks for setting expectations. Learn how to achieve packaging effectiveness with confidence and precision. A true insight industry disruptor, unPACKED guides you to accurately predict packaging that sells.
As an insights expert, you’re up-to-date on design, consumer behavior, and market trends—everything that influences success. But one wrong decision can quickly turn into a high-profile failure and, worse, loss of sales. With the endless options of structures, colors, copy, images, and fonts, it’s no wonder you’re overwhelmed.
For decades, Alex Hunt, Matt Salem, and the Behaviorally team have partnered with world-leading brands to apply behavioral research to consumer decision-making. In unPACKED, they spill industry secrets for creating value in the most important moment in the purchase transaction.
Through real-world case studies and practical frameworks, unPACKED equips you to make smarter decisions and maximize your packaging’s potential. Acquire invaluable benchmarks for setting expectations. Learn how to achieve packaging effectiveness with confidence and precision. A true insight industry disruptor, unPACKED guides you to accurately predict packaging that sells.
222 pages, Paperback
Published July 22, 2025
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Displaying 1 - 2 of 2 reviews
June 9, 2026
GenAI was heavily used in the writing of this book. Overall sloppy writing. Readers are taken to read through several paragraphs that say the same thing phrased in a different way, as if they prompted the AI "make this longer"
Connections are forced (e.g., it's not just X; it also Y'd), a telltale of AI slop. It is as uncaptivating as it can be. I find myself going through 2 pages in 30 seconds to look for key lessons to learn.
Connections are forced (e.g., it's not just X; it also Y'd), a telltale of AI slop. It is as uncaptivating as it can be. I find myself going through 2 pages in 30 seconds to look for key lessons to learn.
August 2, 2025
🎯🎯🎯🎯🎯
This entire review has been hidden because of spoilers.
Displaying 1 - 2 of 2 reviews