The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed

by Jennefer Witter

Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool.

As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign.

Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public

Self-branding Media relations Social Media Networking Speaking engagements Cause-related marketing Selecting a PR agency Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.

Genres: Business

122 pages, Kindle Edition

First published October 3, 2014

Reviews

[Ammar Naaimi · Rating 4 out of 5]

This book is a fun little toolbox which gets you up to speed on tha fundamentals of Public Relations and how to excercise them. This includes:

- How to Brand Yourself and Audit your Brand
- How to build a network of media contacts to get yourself on the news (or podcasts or magazines etc)
- How to find speaking opportunities
- How to build connections and think of them as friendships

I think this was quite the useful book. Besides, it was written simply in the form of small tips.

[Bianca Smith · Rating 4 out of 5]

I read this and wrote the review in November 2014, but just transferring it from my website to here now.

You’ve gone freelance or launched a business, now what? The Little Book of Big PR by Jennefer Witter is what.

This little, 130 page, book is filled with practical public relations tips that you can implement today and get results. Literally, there are 121 numbered tips and few bonus ones thrown in too.

WHAT WILL THE LITTLE BOOK OF BIG PR TEACH ME?
You’ll learn what personal branding is, and why it’s important. Jennefer breaks it into chunks of media relations, social media, networking, speaking engagements, and cause-related marketing. Each chapter ends with a related case study pulled from the Borland (Jennefer’s company) archive. I’m not sure how I feel about this. While it’s good to see the practical advice being implemented, external case studies could be more relatable.

It’s some of the bonus tips that give context to the 121 official tips that make this book extra useful. I love the personal branding audit in the first chapter. The book is also very practical: social media results don’t happen overnight. The final chapter discusses working with a PR agency, and I especially love the ego deflating. No matter how good your agency is, chances are you’re not Oprah story-worthy.

WHO IS THE LITTLE BOOK OF BIG PR FOR?
The intended audience for this book is entrepreneurs, freelancers and sole proprietors. The wording used definitely points this way, but I would expand the audience. This is the best book on personal branding I have read. OK, they’re generally in the self-help genre and we know my thoughts on that genre, but it would be remiss to ignore this book. Personal branding is important for everyone’s career. It doesn’t matter how talented or accomplished you are if no one knows your name. Stepping off the soap box now.

I recommend The Little Book of Big PR to all wanting a promotion, new job or career-change, as well as the intended audience. Oh, and if you’re creative you’ll get PR tips for your brand too.

[Deborah Bailey · Rating 5 out of 5]

A must-have for entrepreneurs who want a guide on how to use PR. With so much conflicting information out there, it's hard to know what to do first. How do you reach out to the media? What are the "do's" and "don'ts" for interacting on social media? What are things you should know about building a brand?

In The Little Book of Big PR, Jennefer Witter shares her expertise in a style that's simple enough for beginners, and expert enough for established business owners looking for quick tips.

Witter runs her own agency and knows what works and what doesn't when it comes to dealing with the media. Unlike some "experts" who give very generalized information, she isn't shy about speaking candidly about missteps and how to avoid them. She also includes case studies to show what other have done.

Chapters include, Selecting a PR Agency, Social Media, Self-Branding, Media Relations, Speaking Engagements and Networking. There's something here for every business owner to learn from. Deceptively simple, this book packs a huge punch when it comes to understanding the world of PR. Entrepreneurs, particularly solopreneurs who are juggling it all on their own, would particularly benefit from Jennefer Witter's words of wisdom. (Received a review copy.)

[Dante · Rating 3 out of 5]

Witter provides solid, down-to-earth advice. There are no earth-shattering insights here, but plenty of basic tips on how to best leverage PR. It's a good introduction for those with little or no understanding of the value of PR and provides useful guidance on how to achieve positive results.