Embedded Hardware: Know It All (Newnes Know It All) by Jack Ganssle Tammy Noergaard Fred Eady David J. Katz Rick Gentile Ken Arnold Kamal Hyder Bob Perrin
He started, developed and sold three electronics companies; including one of the world's leading producers of embedded development tools.
He developed or managed the development of over 100 embedded products, including in-circuit emulators, underwater navigation equipment (some used to recover Space Shuttle Challenger's wreckage), steel thickness gauges, near-IR protein measurement instruments, the White House security system, compilers, colorimeters, numerous classified Government systems... and even one device that analyzed cow poop!