The SAGE Sourcebook of Advanced Data Analysis Methods for Communication Research

by Andrew F. Hayes (Editor)

A must-have volume for every communication researcher′s library, The SAGE Sourcebook of Advanced Data Analysis Methods for Communication Research provides an introductory treatment of various advanced statistical methods applied to research in the field of communication. Written by authors who use these methods in their own research, each chapter gives a non-technical overview of what the method is and how it can be used to answer communication-related questions or aide the researcher dealing with difficult data problems. Students and faculty interested in diving into a new statistical topic―such as latent growth modeling, multilevel modeling, propensity scoring, or time series analysis―will find each chapter an excellent springboard for acquiring the background needed to jump into more advanced, technical readings.

400 pages, Hardcover

First published November 28, 2007

About the author

Andrew F. Hayes, PhD, is Professor of Quantitative Psychology and Professor of Communication at The Ohio State University. He is the author of Statistical Methods for Communication Science and coeditor of the Sage Sourcebook on Advanced Data Analysis Methods for Communication Research, and has published many journal articles and book chapters in the areas of research methods, data analysis, public opinion, political communication, social psychology, and numerous other topics. Dr. Hayes is one of the founding editors of Communication Methods and Measures, for which he serves as Editor-in Chief through 2015. He teaches research design and data analysis at the undergraduate and graduate levels and frequently conducts workshops on moderation and mediation analysis throughout the world.